About Coaching - Eighteen Forty Four
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What is coaching?

Put simply, coaching is a conversation with a purpose – it’s about helping you to move from where you are now to where you want to get to more quickly and effectively than you would do by yourself.

Coaching is action-focused; it will shift your mindset but the results you get are up to you. The more you put in to the process, the more you get out of it. The actions you take determine the progress you make.

What are the benefits?

Through coaching you will gain clarity about what’s important to you personally and professionally, allowing you to make better choices about the direction you want to take and the goals you want to set.


You will tap into your deeper motivation, giving you a sharper focus and the ability to build more resourceful habits.


You will understand your strengths and what holds you back, allowing you to grow in confidence, feel in control and realise your full potential.

How does it work?

Coaching is outcome-focused and one of my first priorities as your coach is to help you get clear about what you really want and how coaching can help you achieve that.  Whether you have a really clear idea about what you want or are feeling stuck or overwhelmed and I will help you to define what needs to change and the outcome and goals that you want to work towards.


Together we’ll explore what’s going on for you right now – what’s working, what’s not working, your strengths and your resources. You’ll get clear on your values, your reasons for change and what might be holding you back.


I will help you to develop the mindset, motivation and momentum to take regular, consistent action to achieve the outcomes that you want and I will empower you to hold yourself accountable for taking that action.

Will you give me advice?

In short, no! My job as a coach is to create an environment in which you can do your very best thinking; I am here to listen and to ask you questions that help you to reflect and find the answers that work for you. I have many different models, tools and exercises that will help you to explore different perspectives and get “unstuck” if necessary.

What are the practicalities?

Group coaching (online) – See individual programme details


Personal (1-2-1) coaching  – See below:



Sessions are generally over the telephone, FaceTime or Skype.



The first session is 90minutes, subsequent sessions are 60minutes



Every 2-3 weeks

This gives you sufficient time to take meaningful action whilst being regular enough to build the momentum that coaching generates for sustainable personal growth.


Many clients opt to continue with sessions on a regular but less frequent basis on completion of their initial programme to help keep them on track for their goals.

What's the process?

We start with an initial no-obligation chat. This allows you to be clear about what you want from coaching and how I can help you achieve it. You’ll have a chance to ask any questions you may have about the coaching process and to decide on a coaching programme that works for you.

Ahead of our first session you will

  • Sign a Coaching Agreement which confirms the confidentiality of the programme
  • Sort payment as agreed in our initial chat
  • Receive a briefing document about what to expect from the programme
  • Complete some initial exercises to get you thinking!

Each session will be entirely your own agenda – you’ll decide what’s most important to help you make progress.


Between sessions there will be exercises and resources (links to articles, videos, tools) to support your progress towards your goals.

Do you use behavioural profiling?

You will have the chance to do a full DISC Behavioural Profile as part of your programme and receive a comprehensive report and debrief on the results. This will give you unique insight into your motivations, fears, responses to conflict and communication styles. It will enable you to identify how to use your strengths and where you trip yourself up and provides you with strategies for lasting personal and professional development.


I also use other tools such as the VIA Strengths Survey depending on what we are working on together.

What qualifications do you have?

I have diplomas from The Coaching Academy in:

  • Personal Performance Coaching
  • Corporate and Executive Coaching
  • Small Business Coaching
  • Coaching in Education


I am an NLP Practitioner and a member of ANLP. (Association for Neurolinguistic Programming).


I am an accredited DISC Practitioner and also a Mental Health First Aider.


I’m also a veterinary surgeon with a BSc in Human Orthopaedics, but you’re less likely to need those quals 🙂


Is it confidential?

I recognise that any information the Client divulges during a coaching session is private and confidential whether it be of a personal, private or business nature. The only exception to this confidentiality is if the information is such that a minor, the Client or another was in serious danger. Should this be the case, I would advise you that this confidentiality would be broken for this reason and no other.


I will abide by the terms of GDPR and will store notes of our conversations in a secure manner. At any stage you may have access to these notes. My privacy policy is on the website and further details are in the Coaching Agreement that you sign at the beginning of the programme.


Group coaching sessions are recorded and made available only to the members of the group who have all signed a Confidentiality Agreement.

How does coaching differ from counselling and therapy?

Coaching is future-focused and goal-orientated; counselling helps you to deal with the present and therapy helps you to make sense of the past and how it might be affecting you here and now. They are all on a continuum and share similarities such as creating a safe space where you will be listened to and valued, as well as models and tools. Sometimes within the coaching process you may just need to talk – my role in those situations is to hold that space for you and to help you to find a way forwards.

Can I have coaching if I’m seeing a counsellor or therapist?

Yes this is very much a possibility; I have clients who are using coaching to work on their goals whilst still working on other issues with a counsellor or therapist. We would establish what you want to work on and if coaching is appropriate. I would always encourage you to discuss this with your care professional first and to keep them up-to-date with what we are working on so that there is synergy with our work; I would not need to know what you are working on with them. You and I would continue to review our work together and if either of us felt at any stage that coaching was no longer appropriate then we would discuss this and decide on a course of action.

What is NLP?

NLP stands for ‘Neuro Linguistic Programming’ and has been around since 1970’s. NLP enables us to better understand the way our brain (neuro) processes the words we use (linguistic) and how that can impact on our past, present and future (programming).

We are constantly running programmes in our brain, little autopilots that tell us what we believe about a situation or ourselves and how to respond. These all come together as stories that we tell ourselves about ourselves and our world. Sometimes these are helpful and resourceful, for example “This is a real opportunity to try something different” or “I really enjoy working with the team on this”, sometimes they limit us – for example that “I’m no good at time management” or “clients are difficult”.

NLP is a collection of models, techniques and strategies for modelling excellence, in order to help us better understand how our thought processes and behaviour, including how the language we use, influences the way we think and the results we get. Modelling excellence in any field enables us to bring about a positive change in ourselves and others.

As a coach I use NLP to help clients get the best from themselves, to harness their strengths and to focus on the outcome that they want from the situation. It’s brilliant for helping you to see things from different perspectives, to change the story you tell yourself and for allowing you to step out of your own way to the results you want.

I’ve got a different question!

If there’s anything you want to know that you can’t find here then I’m happy to answer any questions you might have. Contact me here and we can have a chat.

Ready to get started? Book your intro call here now.